A first of its kind venture in Pakistan aimed at identifying, supporting and accelerating early-stage innovative media startup-ideas focused on tech-based innovation in digital media and creating original content or other digital media products.

The Media Lab’s main objective is to contribute to the creation of an ecosystem that encourages digital media content monetisation in Pakistan, especially for small-scale content producers and media innovators.

The Media Lab is a youth-initiative focused at young and aspiring media professionals and seeks to invest in the next generation of digital content producers in Pakistan.